J Balvin drops new album 'Vibras,' redefines how Latin artists cross over to U.S. music scene
Artist J BalvinCourtesy Rogers and Cowan
By Nicole Acevedo
Vanessa Guillen Matheus contributed.
Colombian reggaeton artist J Balvin has accomplished the unthinkable in the Latin music industry: a successful crossover into the American mainstream music market with albums entirely in Spanish. With his new album "Vibras," Spanish for vibes, he hopes to keep the momentum going and redefine the role of Spanish-language music worldwide.
In the studio recording my new collaboration with the wonderful @JBalvin! #justkidding 🙃🙊🤣
Congrats on your new album “Vibras” 💽
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En el estudio grabando con @JBalvin 🙃 gracias por todo! #bromeando🙊 Eso sí, la próxima vez nos comemos las arepas de verdad, las #venezolanas!
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